Group: Print Work

Advert

Digipack

Group: Audience Research Plan

Tyla and I plan to ask a panel of people to complete our survey as feed back on our production. We have decided that the best way to test whether our production shows that not all teenagers are the stereotypes is to ask a panel of older 'adults' what their views are on skateboarders both before and after watching our production and to ask a panel of skaters and Bmx riders whether they feel that they that the video accurately represents them.

We are going to use survey monkey as a platform to make and send out our survey to our audience members. We have decided that we will have two identical surveys but one will have an additional question asking along the lines off ' Are you a an BMX or skater?' This additional question will validate our research as it will allow us to compare the answers of the two different groups being older adults and sporting teenagers.

TW: Editing

As part of the brief we have to use editing to create meaning, in our production I did this by adding in a short montage of clips to develop character exposition. 

 

TW: Print Development

In order to create a cohesive promotional package we needed to create a style which we would share between our Digipack and our Advert. So I used the 'live trace' effect in Adobe Illustrator, this transforms images into blocks of colour whereby you can alter the detail by increasing he number of colours the trace can use or the minimum number of pixels that can be used to create the 'block'.

 

 

 

 

Rough cut feedback

1. Examples of excellent shots which are worthy of full marks 2. News footage at the beginning and conversation at the end helps to anchor the narrative and gives the video meaning and therefore more interesting. Footage at the beginning could be newspaper headlines coming at the screen and or found footage (clips) from news bulletins anchoring the disaffected youth stereotype. 3. Strongest footage is at the end of the video where you show the camaraderie between all of you and more faces and upper body. 4. A predominance of shots below the head which you should try and remedy in the gaps you have. 5. Some of the skateboard footage is too long within the sequence, ie too many repetitions of the same thing which detract from the conventional music videos style which other areas of the film now have. 6. This is capable of full marks but at the moment is a mid level four, marks being deducted for "shooting material appropriate to the task set; ... attention to framing.." 34/40 = 80% low A. 7. Blog: multimedia - no evidence of print development ideas. You must start this now, I is not enough to put the finished evidence on there and also I want to see your ideas at this stage to give you feedback.